Have you ever said to yourself, “Apples are STUPID! They’re all the same, and they all SUCK! The only way I’d ever eat an apple would be if one of my beloved childhood icons endorsed it!”
If so, Sesame Workshop and Hannaford’s new promo is for you. The catchily-titled Apple of the Month program at the supermarket chain is an attempt to encourage kids and other people to try different varieties of apples. Each month, a Sesame Street character will appear on in-store materials touting that month’s apple, along with fun apple facts. I can’t imagine how many fun apple facts there could possibly be, but anyway.
The apples come with collectible stickers and an activity sheet too, which is a pretty good way to get kids, as well as grown-up Muppet geeks, interested in the promotion. Grover promoted Fuji apples in January, Elmo and Zoe are singing the praises of pink lady apples for February, and so on, presumably until they run out of either apples or Muppets. I’d never heard of Hannaford’s before this promotion, but if you live near one, you might want to stop in and check it out. They got stickers!
If this sells apples, I can foresee a whole series of similar promotions. The Sesame Street Potato of the Month — Cookie Monster for Russets and Abby Cadabby for New Potatoes! Or the Sesame Street Seafood of the Month — Telly for trout and Rosita for octopus! The possibilities are as endless as they are unlikely.
