ToughPigs

True Story: Last week, I was walking through New York's SoHo, and my Spidey Sixth Sense kicked in. "There are Muppets nearby," I says to myself. I started sniffing the air for the scent of felt. Lo and behold, on the side of a building there was a quartet of weather-worn pictures of Kermit the Frog! "What is Kermit doing here?" I says. I thus removed my propeller beanie and donned my argyle detective's hat. I had a mystery to solve.
My first clue was the word "Supreme" on Kermit's shirt. I suppose all I really needed was that one clue, because a quick Google search told me all I needed to know.

Supreme is a New York-based retail store, specializing in "counter culture," like punks and skaters and other weirdos. So naturally, they'd want Mr. Counterculture himself, Kermit the Frog, to headline their latest campaign. Or maybe they meant to hire Kermit the Forg, but got their e-mail addresses mixed up.

Kermit had his picture taken by Terry Richardson, a photographer well-known for taking pictures of high-profile celebrities. The pictures Terry took with Kermit are currently on display at Colette, a high-end retail store and gallery in Paris, France. So what are we waiting for? Road trip!!!

There's a short video out there of Terry and Kermit where you can see that they actually used a puppet with a performer (Steve maybe?) as opposed to a photo puppet. And you can see the difference in the final product. Kermit's head is far from flat, and he actually looks like he's happy to promote Supreme, rather than just being propped up in a t-shirt.

So, enjoy these pictures of Kermit and a bunch of people I don't recognize!


Click here to join the counterculture revolution on the ToughPigs forum!

Labels: ad campaigns